Create the conversation.

Experience Matters.

In the crowded healthcare marketplace, standing out from the crowd is essential. Building a recognized and trusted brand requires a multi-faceted approach encompassing media relations, thought leadership, social media and public-facing communications. Your brand is your promise. People need to know that you stand behind that promise or you will lose their trust. That’s why working with an experienced healthcare PR professional is vital when you’re in the critical stages of developing or refreshing your brand.

My Background.

Throughout my 25 year career, I have had the opportunity to partner with companies, organizations and non-profits throughout the country and in international markets. During this time, I have focused my experiences within the healthcare, medical device and health IT industries - in both corporate and agency environments. My background consists of strong B2B, B2C and B2B2C experience as well as industry start-ups and private equity organizations.

Who am I?

I have been recognized for my abilities in media and public relations, crisis communications, market analysis/forecasting, strategic planning and budgeting, brand development/nomenclature and market research. I also have a significant background in building brand identity programs, media buying, digital marketing, internal communications and physician relations. Outstanding leadership, presentation and writing skills.

What makes my experiences unique is that I am highly-experienced with academic, community, public and faith-based health systems as well as multi-specialty physician groups. In addition, I am very familiar with communicating during mergers/acquisitions and within heavily unionized environments. I have performed as a Public Information Officer and corporate spokesperson as well as handling all aspects of crisis communication.

PR and Media Relations.

An effective strategy that provides the right message to the right audience at the right time Is vital to increasing brand reputation and awareness. Through many established media relationships, I am able to get your voice and message amplified.

Executive Communications.

Effective communication lies at the heart of any successful organization. Whether you need strategy development, social media and blog management, or professional speechwriting services, I can help position your team for success.

Thought Leadership Development.

To establish your place as an Industry thought leader and trustworthy authority in your field, you must create and publish original, high-level content. Let me help you get published and get recognized.

Contact Information.

616.309.4888

JEGonda@icloud.com

Based in Grand Rapids, Michigan - serving clients across the United States.