HEALTHCARE PR & COMMUNICATIONS EXECUTIVE

Healthcare is complicated.
Your story shouldn’t be.

Healthcare PR and communications leader specializing in corporate reputation, executive positioning, media relations and thought leadership.

John Gonda, healthcare PR and communications executive
25+years in healthcare
communications

EXPERIENCE MATTERS

Building brands people recognize—and trust.

“The right story does more than make headlines. It shapes perceptions, builds trust, and moves organizations forward.”

In the crowded healthcare marketplace, standing out is essential. Building a recognized and trusted brand requires an integrated approach encompassing media relations, thought leadership, social media and public-facing communications.

That’s why experienced healthcare PR leadership matters during the critical stages of developing, protecting or refreshing a brand. Reputation is earned one credible story at a time.

A CAREER BUILT IN HEALTHCARE

I've been on both sides of the story.

More than 25 years of experience across healthcare, medical devices and health IT—in both corporate and agency environments.

For more than two decades, I've helped healthcare organizations navigate change, strengthen reputations and communicate with impact. My career spans leadership roles within health systems, physician organizations and healthcare-focused agencies—giving me a perspective that goes beyond that of a traditional PR executive.

I understand the pressures healthcare executives face because I've worked alongside them. I understand what organizations expect from agency partners because I've been the client. And I know how to turn complex healthcare challenges into stories that earn attention, build trust and deliver results.

A CAREER ACROSS HEALTHCARE

Experience that speaks for itself.

Logos identify a sampling of organizations that I have been employed by, or done professional work for, during my career and do not imply endorsement.

Healthcare Experience. From Every Angle.

01

Health Systems & Providers

Experience with academic, community, public and faith-based health systems, multispecialty physician groups and children’s hospitals.

02

Healthcare Innovators & Investors

Work spanning health IT, medical devices, industry startups, private-equity organizations and companies navigating complex market growth.

03

Complex Audiences & Stakeholders

Strong B2B, B2C and B2B2C experience, translating complicated healthcare topics into clear and credible communications.

04

Internal & External Stakeholders

Experience engaging physicians, employees, executives, patients, customers and industry audiences—building understanding, trust and alignment through clear, credible communications.

SKILLS, SERVICES & IMPACT

Strategy. Story. Results.

More than communications expertise. The experience to help healthcare organizations build trust, influence decisions and move forward.

Strategic Communications & Reputation

Building brands, protecting reputations and developing communications strategies aligned with organizational priorities and business objectives.

STRATEGY · BRAND · REPUTATION

Media Relations & Earned Media

Turning complex healthcare issues into compelling stories that capture attention, earn credible coverage and influence the conversations that matter.

MEDIA STRATEGY · STORYTELLING · VISIBILITY

Executive Positioning & Thought Leadership

Elevating executive voices through strategic messaging, original insights, speaking opportunities and content that establishes genuine industry authority.

C-SUITE · INFLUENCE · THOUGHT LEADERSHIP

Crisis & Issues Communications

Providing experienced counsel when the stakes are highest. From reputation threats to organizational change, helping leaders communicate with clarity and confidence.

CRISIS RESPONSE · ISSUES · EXECUTIVE COUNSEL

Healthcare Growth & Physician Engagement

Connecting communications with business growth through physician engagement, patient acquisition, stakeholder relationships and healthcare market positioning.

PHYSICIAN RELATIONS · PATIENTS · GROWTH

Research-Driven Content & Communications

Transforming original research, market intelligence and complex healthcare data into authoritative content that sparks conversations and drives meaningful action.

ORIGINAL RESEARCH · INSIGHTS · CONTENT

Great communications should deliver more than impressions.

Let's put experience to work

MORE THAN MEDIA RELATIONS

Leadership beyond the headline.

The most consequential communications decisions often happen long before a story makes the news. Throughout my career, I've served as a trusted advisor to healthcare executives, helping organizations navigate change, manage complex issues, protect reputations and communicate with confidence when the stakes are highest.

My approach connects communications strategy with broader business priorities—from strengthening physician and employee relationships to building stakeholder trust, influencing perceptions and supporting organizational growth.

Because getting attention is one thing. What happens next is what matters.

WHAT I BRING

Experience That Moves Companies Forward.

STRATEGYMake the story matter.

Connect communications priorities to business goals, market realities and the audiences that influence growth.

STORYTELLINGMake complexity clear.

Translate high-level healthcare ideas, research and expertise into content people can understand, remember and trust.

LEADERSHIPProtect the promise.

Guide teams, counsel executives and steward reputation through everyday opportunities and high-pressure moments.

START WITH A CONVERSATION

Great communication moves organizations forward.

Looking for a healthcare PR and communications leader who understands both the story and the business behind it?

Let’s connect ↗