HEALTHCARE PR & COMMUNICATIONS EXECUTIVE

Healthcare is complicated.
Your story shouldn’t be.

Healthcare communications leader specializing in corporate reputation, executive positioning, media relations and thought leadership.

John Gonda, healthcare PR and communications executive
25+years in healthcare
communications

EXPERIENCE MATTERS

Building brands people recognize—and trust.

“Your brand is your promise. People need to know you stand behind it.”

In the crowded healthcare marketplace, standing out is essential. Building a recognized and trusted brand requires an integrated approach encompassing media relations, thought leadership, social media and public-facing communications.

That’s why experienced healthcare PR leadership matters during the critical stages of developing, protecting or refreshing a brand. Reputation is earned one credible story at a time.

A CAREER BUILT IN HEALTHCARE

Depth across the industry.

More than 25 years of experience across healthcare, medical devices and health IT—in both corporate and agency environments.

01

Healthcare organizations.

Experience with academic, community, public and faith-based health systems, multispecialty physician groups and children’s hospitals.

02

Healthcare innovators.

Work spanning health IT, medical devices, industry startups, private-equity organizations and companies navigating complex market growth.

03

Every audience that matters.

Strong B2B, B2C and B2B2C experience, translating complicated healthcare topics into clear and credible communications.

04

High-stakes moments.

Leadership through mergers, acquisitions, union environments and crises, including experience as a public information officer and corporate spokesperson.

SKILLS, SERVICES & IMPACT

More than attention.
Meaningful influence.

Great communications do more than generate impressions. They shape how organizations are understood, how leaders are perceived and whether audiences choose to trust what comes next.

01

Corporate Reputation & Brand Positioning

02

Executive Communications & Visibility

03

Media Relations & Earned Media

04

Thought Leadership Development

05

Crisis & Issues Communications

06

Research-Driven Content & Storytelling

07

Brand Development & Identity

08

Internal, Change & Physician Communications

WHAT I BRING

Strategy. Story. Stewardship.

STRATEGYMake the story matter.

Connect communications priorities to business goals, market realities and the audiences that influence growth.

STORYTELLINGMake complexity clear.

Translate high-level healthcare ideas, research and expertise into content people can understand, remember and trust.

LEADERSHIPProtect the promise.

Guide teams, counsel executives and steward reputation through everyday opportunities and high-pressure moments.

START WITH A CONVERSATION

Great communication moves organizations forward.

Looking for a healthcare PR leader who understands both the story and the business behind it?

Let’s connect ↗